Behind the HYPE: How fragment design Revolutionized Modern-Day Collaborations

Despite never having created its own products, fragment design's simplistic lightning bolt iconography is everywhere. Hiroshi Fujiwara, the mastermind behind fragment design, built up an impressive list of collaborations across industries, owing to the brand's massive success.Fujiwara recently teamed up with Travis Scott to launch a surprise merch collection late last month, alongside a highly-anticipated Travis Scott x fragment design x Air Jordan 1 Low, set to release this weekend. The Japanes...